‘… unique, trendsetting style, which was adopted right from the outset.‘
Mellow Yellow Paris has barely been around a decade, yet the shoe and accessories brand has become a key feature of the Parisian and international fashion scene. Its status as a leading player has been earned thanks to its unique, trendsetting style, which was adopted right from the outset.
Mellow Yellow was named after the song by sixties musical sensation, Donovan, Bruno Van Gaver which gives it an energy that combined pop and colour, which in turn makes it stand out and guaranteeing its success, year after year.
The brand belongs to French group Eram (Taty, Heyraud, Staggy, Texto, Bocage). Being a part of this large retail group and has reaped the benefits from the years of experience.
The success of Mellow Yellow is based on the originality of its collections and the position it has as a luxury and creative brand with affordable prices.
One of the most original and striking things about the brand is how it draws customers to come back time and time again is their MiniMy Shoes. The collection is targeted to women and girls. The shoes in MiniMy collection are bright and playful for women of all ages.
Mellow Yellow Paris has a very specific way of distributing its products with more than 250 multi-brand boutiques, which stock their shoes. Through this distribution choice the brand has a large network of stock that fit with the brands signature style.
One of the most sought after collections is the ‘Made In France’ collection. This capsule collection is released every season and captures the fun and authentic feel of the brand.